Did you know that President Obama is the only President in history to announce a re-election campaign solely online?
As President Barack Obama proved in his 2008 run for the Presidency, mobile has become a critical part of winning political campaigns today.
He generated millions of supporter commitments, kept his base well informed at all times, and provided an “anytime, anywhere” capability of engaging with voters.
Now you can do the same!
Reaching Voters With Mobile
Just like President Obama, you can get a following of voters who share your passion for freedom and have the same views & ideals as you do. Being able to send a message to your base at crucial election times, specially when voter turnout is low, can be the difference between winning or losing an election.
Once President Obama’s camp announced that they were going mobile, it was immediately picked up by all the major news channels as seen on the video below:
And when the Presidential election settled, many news organizations analyzed what propelled Obama to the White House as seen in the video below: (Please note that the Obama camp used political SMS messages, Facebook, Twitter & Mobile Websites)
What The President Did Right!
Our elected president understood that being able to reach people at any time was crucial to his election efforts. He was also well aware that web 2.0 properties like Twitter, Facebook and MySpace would create communities of like minded people who would start grass roots movements all over the country that would get his message across, the only piece of the puzzle missing was a way to contact his loyal followers in a NOW! fashion.
The President was smart enough to implement a mobile campaign to get the NOW! factor. Considering that 97% of text messages are read all over the United States and that in fact, text message reminders sent to young people on or before the day of the 2008 primary elections increased the likelihood that they would vote by 4.6%, we can see that it was a really smart idea.
Obama generated millions of supporter commitments, kept his base well informed at all times, and provided an “anytime, anywhere” capability of engaging with voters.
The campaign’s mobile marketing strategy included a mobile web site optimized for smart phones as well as the text messaging system. Mobile and text messaging use is a dominant form of communication among specific demographics the Obama campaign was targeting: Young people in general, but African Americans and Hispanics in particular.
The simple idea of making a major announcement such as a candidate’s V.P. pick through text messaging built the campaign’s mobile marketing database exponentially.
What A SMS & Mobile Political Campaign Can Do For You
Imagine the following scenario:
Your opponent is in the lead by quite a big margin and the polls are closing in 3 hours. Because of the economy, which your opponent will destroy if elected, quite a bit of people who support you are at work and some even forgot that today was election day.
In years past, you have gone to a high traffic corner of a certain avenue in your city and stood around for hours with your family and some signs reminding people to vote for you. As people pass by in their cars, some beep their horn in support and some other rude people yell obscenities at you and your family…
None of them actually take the time to go vote for you since they all have things to do and places to go.
This year is a little different!
When you decided to run for office again this year, you were smart enough to have your own text messaging campaign going from the start, a mobile website, Facebook, Twitter and a plethora of other web 2.0 properties as an addition to traditional political marketing avenues.
Your opponent, who at this time is in the lead, makes a comment to someone you know and who is sympathetic to your cause that he can’t wait for this election to finish so he could introduce his new ‘economic stimulus’ bill titled: “The Take Jobs From Americans & Shipping Them To 3rd World Countries Act”
After reading a leaked copy of this bill, you are appalled and know in your heart that someone has to stop your opponent, NOW!
Luckily, you have 900,000 people in your SMS database and you can send 1 text message that will reach all of them right now.
You call your YapTalk professional and tell him that you need to contact all of your people now because there is a critical message that the people need to hear.
You then send the following text message to your 900,000 voters that says:
Bill To Take YOUR Job & Send To 3rd World Country Being Introduced Tomorrow By Opponent If He Wins Must Save American Jobs Vote For Me Now!97% of your 900,000 supporters (873,000 people) receive the text message 1 minute after sending and are shocked at the contained information, after seeing a copy of the bill on your mobile website, your supporters take to the streets in droves towards the polls which close in 2 hours.
Your opponent is already claiming victory in the news, smoking cigars with the other political fat cats that he hangs around with AND had the audacity to have called you on the phone to tell you “Better luck next time”.
The news channels, who have ‘predicted’ your opponent’s win at the exit polls are now scrambling for information about the ‘hordes of people’ who showed up to vote in the last 2 hours all over the city. Your opponent is now looking at 5 different T.V. screens who are all reporting the same news.
“It looks like after many failed campaign runs, the challenger might just have won this election” Says one reporter.
Polls close….
Your opponent is now swearing up a storm and firing people left and right as more precincts declare you the winner, he has no idea what in the world is going on….
Until tomorrow morning, when someone tells him that you had a SMS campaign going that had ‘hundreds of thousands’ of followers voting for you at the last minute when they learned of your opponent’s treasonous ‘stimulus bill’ via text message.
While the above scenario is a fictional story, it shows the power of sending the right message to your supporters that will get them moving and into the voting booth to support you.
Mobile Political Packages
If you don’t go mobile, you may find it hard to reach your target audience, this is a fact that is now clear to all who are running for public office.
YapTalk’s Campaign Packages include:
- Full Services Managed
- Mobile Website: Optimized For All Mobile Phones
- SMS Text Message Alert Platform To Reach Voters & Staff
- Managed Opt-in Database Created By Your Text Alert Service
- 12 Hours Of Strategy Consulting For Your Mobile Campaign
- A Media Rich Mobile Website With Video & Audio Content
- Reports on SMS & Mobile Site Traffic
- Non Disclosure Agreements
SMS Text Message Alerts & Messaging
- Keywords & Short Codes: Create Different Groups For Segmented Messaging
- Opt-in Mobile Database Of Voters Ready For Text Broadcasting
- Send event alerts, campaign info, news flashes, media and broadcast schedules, poll information, platform positions and any other critical campaign information
Political Campaign Mobile Website
- Forms for email and profile capture and opt-in to SMS campaign alerts
- Rich media mobile website including videos & audio
- Mobile website compatible with any mobile resolution
- Information and news content can be directly integrated
- Viral campaign components like tell a friend feature & video and content sharing
Mobile Political Campaign Scheduling
- Mobile website within 15 days of signing
- SMS short codes / keywords & alert services within 5 days of signing
Mobile Political Campaign Security
- Non-Disclosure agreements for all clients
- Physical location of information, servers, offices and data kept secret
Pricing
- Mobile Political Packages Start at $29,000*
Get Started On Your Mobile Political Campaign Package: Before We Are Hired By Your Opponent
In order to better serve you, please feel free to contact us using the form at the top of this page by clicking here.
*Because packages are tailored to you specifications and depending on the features that you might need included, some packages carry a monthly fee besides the initial fee.
