Mobile Coupons Are Much More Effective Than Paper Ones
It’s simple. People don’t redeem paper coupons like they used to. It’s a hassle to print them, cut them out, and remember to keep them in your pockets so you can have them handy just at the right moment.
On the other hand, people have their phones with them at all times and so the redemption rates for mobile coupons are much higher compared to paper coupons.
You Have Seen SMS Technology In Use!
We have all seen how American Idol™ revolutionized the television voting system by having hordes of people “vote” for their favorite performer via text message. By texting “Justin” to American Idol’s™ short code, the producers of the show were able to count votes and credit the specific performer with their totals as well as being able to tell in real time how many people were actively engaging with American Idol’™ for that particular show!
You also see it in television advertisements, hear it on the radio, read it on the newspaper and billboards while driving. “Text (keyword) to some shortcode”, what these smart advertisers know is that 97% of people who receive a text message read it within a few minutes of the message arriving.
How Can A SMS Campaign Help You Get More Business?
People can text your mobile keyword and join your mobile distribution list. The people on your list will be able to receive your coupons and offers in real time! You can also setup an automated message to be texted immediately back to your customers when they sign up for your list.
Here’s An Example
- Your customer text “Burger” to your shortcode (ie. 55555)
- Customer receives an automated text message right back. Maybe something like, “Thanks for joining our Mobile Coupon VIP List! Show this text to receive a free order of fries a with your next purchase.”
- By texting your keyword, the customer has opted in to join your mobile marketing list, and now using YapTalk you can text this person in the future with offers, discounts & specials!
Text Message Is The Perfect Way To Get The Word Out…
You can now inform all of your clients about specials like:
- Free Stuff (Get A Free Dessert With Any Meal)
- 2 for 1 Specials
- Discounts (25% Off Your Next Meal)
- Any Offer or News You Feel Like Broadcasting!
The Bottom Line…
Restaurant owners know that not everyday is a busy day. With our current economy in the dumps, text message marketing can be the difference between a busy restaurant and a restaurant that is slowly dying. By texting great offers, your customer base will be able to immediately act on them with out you having to plan weeks ahead of time. And, Just like Jimbo in the above video, you too can turn slow days into busy & profitable days!
