Short codes and keywords are a great way to engage your audience into participating with your products, services, public messages & anything else you can think of. When you have your own short code and keyword, you can build a massive list of people that are interested in your message just like Jimbo did in the video below:
Success With Short Codes & Text Marketing
As you saw in the video above, Jimbo was able to “pack the house” on a slow day by sending a text coupon to his list of clients. Becky, who happened to be on his list, received a coupon right to her cell phone that convinced her to tell all of her friends that Jimbo’s Tavern was the place to be.
The same success can be achieved by you with YapTalk’s Mobile Helper system!
What Is a Short Code?
Short codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages to mobile phones or smart phones. An example of a short code would be ’55555′ or ’416060′ which are designed to be more memorable than a regular phone number.
What Is a ‘Keyword’?
A keyword, when spoken about in the context of short codes and text message marketing is different from a keyword you would use to search for something in Google.
In the context of mobile marketing, a keyword is a unique term (letters and or numbers), that your customers and friends can text to your short code. When they text your unique keyword to your short code number, our software adds their phone number to your subscriber list which you then can send a text messages to at any time.
How Do Keywords & Short Codes Work?
Like Jimbo above, the point is to grow a list of subscribers that give you permission to send them text messages & other media directly to their cell phones and smart phones.
A good example of a keyword and short code in action would be the following scenario:
You have a store that sells gourmet coffee and across the street sits your competitor. While you both place very expensive advertisements in the yellow pages and also have a guy outside your shops dressed as coffee cups passing out flyers, business is average in both of your shops.
You just know that your gourmet coffee is better than your competitor’s but sometimes you see your clients at the shop across the street and keep asking yourself “why are they over there?”.
After trying all kinds of different advertisements and seeing mediocre results you mentioned your attempts to your best friend who owns a restaurant that is always packed since you are hoping that he would share some of his secrets.
He tells you that he implemented a new and affordable advertising method that reaches 97% of the people he advertises to each and every single time as well as implemented some ‘funny little images‘ .
“97% of the people read your message each and every time?” you ask him. Now you are really interested in knowing the ‘secret’.
You find out that your best friend has a keyword and short code from YapTalk and that he placed some small table tents that said: Text ‘Burgers’ to 55555 to receive 25% off your meal today!
In a month, he had 500 people on his list. Now any time that the day is going slow all he has to do is send a text coupon or special to his loyal customers who immediately take advantage of his offer.
You now see the potential in having 97% of cell phone users receiving your coupons, specials and other notifications about your new gourmet coffee flavors and discounts and quietly start implementing your new ‘loyalty’ program with your own keyword and short code.
Your list grows bigger by the day as your text coupon for 50% off on your best new flavor begins to be share by gourmet coffee lovers all around town.
You are now ready to crush your competition with your new list of followers that is nearing 1,000 people and send your first official coupon broadcast. From the 1,000 people that received your offer, 879 came in. Profit for the day, best day ever!
Your gourmet coffee shop no longer needs the tacky guy dressed as a coffee cup outside passing flyers, he is now helping you inside to keep up with demand. As your brand grows, your competitor across the street is withering away in the land of forgotten styrofoam cups…
Powerful Communication: Text Messaging
97% of people who receive a text message open and read them automatically. In addition to speed and ease of use, Short Codes provide consumers with an unparalleled level of control, as all SMS-based mobile marketing programs must be opt-in.
Persons who no longer wish to receive your text messages would only need to text STOP to your short code and our system will automatically remove them from your list. This proprietary mechanism ensures that your brand and company stay well within the law. No one likes to receive spam and YapTalk Hates Spammers!
The speed that text messages are sent, received and read makes mobile marketing one of the most powerful marketing and branding systems in the world. This is truly NOW marketing!
YapTalk’s Managed Accounts
We know how hard it is to manage your business. From employees, payroll, accounting and the creation of your products & services not to mention all the little things that you have to attend to every single day, your mobile advertising campaigns should be as easy as 1-2-3!
YapTalk is now offering managed accounts so you can concentrate on what you do best which is running your business.
YapTalk will provide you with a cost effective & professional account manager that will do everything for you.
From setting up your keyword and short code correctly, making sure that your campaign is FTC compliant, all the way to deploying your text messages how you want & when you want!
I’m Ready To Revolutionize My Marketing!
You can get started today by contacting your professional mobile marketing helper here.
